Understanding Consumer Preferences

During the breakfast event, experts from various sectors of the seafood industry gathered to discuss strategies to bolster seafood consumption. Panelists highlighted that it is essential to understand the attributes that make seafood products appealing to consumers. As shopping habits continue to evolve, so does the necessity to adapt marketing strategies to align with consumers’ values and desires.

Panel Insights

Daisy Berg, Seafood Program & Category Manager at New Seasons Market, pointed out that transparency in sourcing and sustainability is becoming increasingly important to shoppers. “Consumers want to know where their seafood comes from and how it is harvested,” Berg stated. “Brands that communicate their sustainable practices are more likely to engage todays’ environmentally conscious consumers.”

Meanwhile, Lilani Dunn, Executive Director of the Bristol Bay Regional Seafood Development Association, emphasized the cultural significance of seafood in local communities. “Storytelling plays a crucial role in connecting consumers to their food. Highlighting the stories behind the products can significantly enhance their market appeal,” she mentioned.

Arron Kallenberg, CEO of Wild Alaskan Company, added that convenience remains a critical factor. “As more consumers seek quick meal solutions, seafood companies must innovate in packaging and delivery, making seafood more accessible while maintaining quality,” he noted.

Future Directions

As the discussions progressed, Mike Kilgore, Strategic Sourcing Lead at Amazon Worldwide Grocery, shared insights on how e-commerce is reshaping seafood purchasing. He remarked, “The online grocery shopping experience changes how consumers find and purchase seafood. Thus, optimizing product visibility online is essential for driving sales.”

Janet Duckham, Chief Supply Chain Officer at Next Level Up, LLC, advised that collaboration within the industry is vital. “By working together, companies can pool resources to educate consumers about the nutritional benefits of seafood, ultimately expanding the market,” she said.