Genius
Gourmet® Announces
Partnership with the Makers of SKIPPY® Peanut Butter &
Introduces SKIPPY Inspired Protein Nut Rolls to the Market
Celebrating
their new partnership with the SKIPPY brand, Genius Gourmet unveils SKIPPY Inspired Protein Nut Rolls at Expo West 2025
COEUR
D’ALENE, Idaho, March 5, 2025 –
Genius
Gourmet, the fast-growing creator of “Deliciously
Smart Protein Snacks”, today announced at Expo West, America’s
leading trade show in the natural, organic and lifestyle industry, a
partnership with the makers of SKIPPY peanut butter. They also launched their first protein bar bringing the flavor
inspiration of SKIPPY brand’s iconic peanut butter: the Genius
Gourmet SKIPPY Inspired Protein Nut Roll
with 0 grams of added sugar.
“SKIPPY Peanut Butter has been a beloved brand for over 90 years, which makes this partnership
an incredible opportunity for growth,” said Pete Vas Dias, President of Genius
Gourmet. “Bringing the flavor of SKIPPY Peanut Butter into
our protein snacks with their name prominently displayed on the front of our products
will add to our shelf appeal and dramatically improve our sales and
distribution points.”
SKIPPY Inspired Protein Nut Rolls are a delicious addition to the protein market, delivering
the sweet and salty taste and chewy texture of a nut roll candy bar.
SKIPPY®
Inspired Protein Nut Roll (10-count packages)
- Go
nuts for the taste: perfect fusion of gooey caramel, salted roasted peanuts
& a delicious peanut butter flavored core that tastes like SKIPPY peanut butter. - How
it rolls: 210 calories,11 grams of protein, 6 grams of fiber, 2g total sugar
& 0 grams of added sugar per nut roll. - Satisfy
cravings: tastes like a candy bar but without the added sugar.
Genius Gourmet has a variety of products in development with the SKIPPY brand
in 2025, which will give more options to anyone who enjoys quality protein
snacks: athletes looking to power up pre- or post-workout and families and
individuals who want to snack at home and on the go.
“We are
thrilled to introduce one of America’s most iconic peanut butter brands to the
ever-growing protein snack category,” said Kelsey Tynan, senior brand
manager of the SKIPPY brand. “SKIPPY Inspired
Protein Nut Rolls make the perfect snack, and we are excited to collaborate
with the team at Genius Gourmet on this tasty new venture.”
To order these
deliciously smart protein snacks or to learn about wholesale opportunities, visit
geniusgourmet.com.
About Genius
Gourmet®
Genius Gourmet is a family-owned company that started in 2019. The team set out to disrupt the
protein bar and snack market. Over the last five years they’ve experienced
extraordinary growth. Today Genius Gourmet has a growing variety of
protein snacks available in 6 of the top 10 grocery retailers nationwide and a
growing fanbase of athletes, mathletes, and on-the-go superheroes who want to
fuel their day – the smart way. Learn more at geniusgourmet.com.
About the
SKIPPY Brand
At its core,
the SKIPPY® peanut butter brand brings fun to life, building
the trust and loyalty of peanut-butter fans since 1933. This commitment to
quality has earned us our rightful place among America’s favorite peanut
butters. SKIPPY peanut butter, which was acquired by Hormel
Foods Corporation (NYSE: HRL) in 2013, brings the perfect combination of
sweet-and-savory peanut flavor to everything it touches. For more information
on all SKIPPY products, visit peanutbutter.com.
About
Hormel Foods — Inspired People. Inspired Food.™
Hormel
Foods Corporation, based in Austin, Minnesota, is a global branded food company
with approximately $12 billion in annual revenue across more than 80 countries
worldwide. Its brands include PLANTERS®,
SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®,
APPLEGATE®, JUSTIN’S®, WHOLLY®, HORMEL®
BLACK LABEL®, COLUMBUS®, JENNIE-O® and
more than 30 other beloved brands. The company is a member of the S&P 500
Index and the S&P 500 Dividend Aristocrats, was named one of the best
companies to work for by U.S. News & World Report, one of America’s most
responsible companies by Newsweek, recognized by TIME magazine as one of the
World’s Best Companies and has received numerous other awards and accolades for
its corporate responsibility and community service efforts. The company lives
by its purpose statement — Inspired People. Inspired Food.™ —
to bring some of the world’s most trusted and iconic brands to tables across
the globe. For more information, visit hormelfoods.com.
Media
Contact:
Josh Christensen
Genius
Gourmet VP of Marketing
833.472.6546
