Hormel Foods Welcomes Jason Levine as New Chief Marketing Officer

Hormel Foods Corporation (NYSE: HRL), a prominent Fortune 500 global branded food company, has announced the appointment of Jason Levine to the newly established position of enterprise-wide Chief Marketing Officer (CMO). This strategic move reflects the company’s dedication to enhancing growth and innovation as it fortifies its consumer-focused strategy.

A Seasoned Marketing Leader

Jason Levine brings over 20 years of rich experience in the consumer packaged goods sector, with a background that encompasses both global brands and emerging startups. His career at Mondelēz International began at Kraft Foods Group, where he served for 19 years. Levine notably advanced to the role of CMO for North America, overseeing a multibillion-dollar portfolio, which included iconic brands like OREO and RITZ. His tenure was marked by significant innovations, brand modernization, and fostering cross-category growth in highly competitive markets. Most recently, he held the CMO position at PIM Brands, where he was instrumental in revitalizing the brand portfolio that features Welch’s^® fruit snacks.

Commitment to Growth and Innovation

“We’re excited to have Jason join us and take on this new role — an important step in advancing our marketing capabilities and driving growth across all segments of our business,” commented John Ghingo, President of Hormel Foods. “His deep expertise in global brand building, innovation, and digital strategy will be pivotal in unlocking the potential of our iconic brands and accelerating our long-term growth ambitions.”

In this new role, Levine will focus on enhancing marketing strategies across the company and guiding enterprise-wide growth initiatives. He will emphasize brand strategy, digital prowess, and the creation of scalable marketing platforms that resonate across various channels and markets. Harmonizing enterprise business analytics with Hormel’s Brand Fuel function will now facilitate a strategic approach, leveraging data and technology to drive impactful brand marketing and innovation.

About Jason Levine

With a robust background in marketing leadership, Levine’s expertise spans global food and consumer goods companies. He previously served as CMO for North America at Mondelēz International, where he was responsible for a multibillion-dollar brand portfolio and led large-scale innovations, including new snack platforms and omnichannel marketing initiatives. Additionally, his career includes vital roles at Kraft Foods Group, PIM Brands, Whisps Snacks, and Sabra Dipping Company, where he garnered experience in category expansion, product line development, and digital engagement strategies.

Levine holds an MBA from Tulane University and a Bachelor’s degree in Business from Northeastern University.